AGP Executive Report
Last update: 7 hours agoTourism Strategy: Tourism Minister Ilin Dimitrov says Bulgaria aims to double foreign tourist numbers to 8 million a year by term-end, while keeping domestic tourism steady, with a push to extend the season on the southern Black Sea coast into September and October. Tourism Management: At Parliament, Dimitrov outlined a shift from “piecemeal” tourism campaigns to a connected system covering connectivity, promotion, regulation, data, quality, workforce and infrastructure. Air Travel & Reputation: Bulgaria Air was ranked among the top five airlines in Eastern Europe in the 2026 Skytrax World Airline Awards, placing fourth in the region. Hotels & Luxury: Five Bulgarian hotels earned MICHELIN Keys in the 2026 MICHELIN Guide Hotels selection, including Juno Hotel Sofia, InterContinental Sofia, Kashmir Wellness & Spa (Velingrad), AYA Estate (near Melnik) and Blu Bay Hotel (Sozopol). Events in Bulgaria: The 6th Balloon Fiesta kicked off in Belogradchik with flights and activities, while Taraclia’s 25th Etno Fest celebrated “Unity Through Diversity.” Local Tourism Pressure: In Sveti Vlas, residents and businesses blocked the Burgas–Varna road demanding a new wastewater treatment plant after pollution issues.
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